Building Social Business: The New Kind of Capitalism that Serves Humanity's Most Pressing Needs

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Building Social Business: The New Kind of Capitalism that Serves Humanity's Most Pressing Needs By Muhammad Yunus (Author) Publisher(s): The University Press Limited (UPL) First Published: 2010 No. of Pages: 227
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In this book, Yunus shows how social business has gone from being a theory to an inspiring practice, adopted by leading corporations including BASF, Intel, Danone, Veolia, and Adidas, as well as entrepreneurs and social activists across Asia, South America, Europe, and the United States. He demonstrates how social business transforms lives; offers practical guidance for those who want to create social businesses of their own; explains how public and corporate policies must adapt to make room for the social business model; and shows why social business holds the potential to redeem the failed promise of free-market enterprise.
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