Khuda Buksh brought the practice of sales strategies developed in India back to his homeland, East Bengal, where he became a manager of Eastern Federal Union Insurance Company Limited (EFU). He used inventive techniques to recruit and motivate his sales force and to challenge the public's negative perception of life insurance. He earned a reputation as the country's "most magnetic and dynamic sales executive" and "the wizard of life insurance". No other insurance company in the South Asian region had done as well for over two decades in the mid-twentieth century as EFU. Yet most people know very little about EFU- the company disappeared from Bangladesh after the break-up of Pakistan, and its enormous growth in Pakistan abruptly stopped with the nationalisation of insurance.